bausparkasse schwäbisch hall - branding

Germany's largest home loan and savings bank and one of the largest providers of construction financing, with around seven million customers and around 6,500 employees. we had the pleasure of sharpening and rejuvenating the new brand identity and, above all, aligning it with the digital challenges of the future.

Starting from the existing brand core "Heimat", we developed a new, value-oriented "North Star" of the brand: Individual. Clear. Together. All brand components are aligned with this triad.

 

Agency: Strichpunkt
Typedesign: Charactertype

 

casefilm

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The result: an individual and highly flexible design principle that, in combination with the new, central brand portal, increases efficiency across all areas. A clear, fresh color climate, focused on the strong brand colors yellow and red, a new, digitally optimized house font, which is also used in the redesigned logo, and an authentic, warm, and approachable imagery shape all touchpoints with the brand - digital, analog, and in spatial terms.

 
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